Podcasting…..you need to do it! Podcasting adds stickiness to your site. Podcasting creates a following. Podcasting quality content will create a pied piper effect. Your visitors/followers will be anxious to see what you have to say or recommend next.

I need to podcast. For someone who might say, “What the heck is podcasting?”….Simply put, it involves placing an audio file on your website or blog. Some people like to read…some like to listen…and some like to watch.

A podcast doesn’t have to be a dissertation, in other words, you can take a 5 or 10 minute tip and turn it into a podcast.

There’s really no limit to how you can use this medium. Although video has become very popular, think of all the situations you can load an mp3 player with teaching audio that will feed you brain while driving, gardening, doing your taxes :(, ….name it. Audio in the form of mp3 files and/or podcasting is here to stay. I you question that statement, consider the radio.

I’ve heard stories from my mother and father….they grouped around pop machine sized radios waiting for their favorite shows to come on….listening with anticipation thru the static. Of course TV came along and has become a means to disseminate leftist propaganda in the United States….ya, ya, I know, leave the politics out.

People can’t buy large enough screens…so the popularity of television is unquestionable. Did you even really consider the programming that is avaialble? I won’t dwell on that thought….all I can think of are commercials for “Girls Gone Wild”

In my humble opinion, television has done nothing to stimulate your thinking. It does more to propagandize, lead and direct. Most movies and shows are produced for the shock value. In other words, they are completely useless for garnering facts that you can use to form an inteligent opinion. Someone, (talking head) does that for you.

Sorry for that little rant, but I wanted to prove a point. Despite the enormous growth of TV, I don’t know how many 1000’s of stations are avaiable……Radio still is alive and well, in fact…for thinking people, radio is flourishing.

Do you see the connection between radio and podcasting or mp3’s. All….simply audio. Words designed to teach, inform, direct and help you form opinions so you may determine your own direction……..That’s the power of Podcasting!

When I think of internet audio I think of Mike Stewart. The Internet Audio Guy as he likes to be called. Mike is one of the pioneers and he has the answers.

Another guy, Paul Colligan, has specialized in podcasting. He covers podcasting from head to toe. You can grab a ton of free information at his blog http://www.podcasttools.com in fact I ran across a post with a small podcast discussing podcasting plugins for your blog and socialbookmarketing sites. Here’s the link…. http://www.podcasttools.com/2007/04/24/podcast-tools-57-my-two-favorite-wordpress-plugins/

Pauls been around for awhile…..knows his stuff and I feel confident recommending him to you. I would find his newsletter link and join, you’ll get some valuable information.