Headline Fonts

I listened to a webinar by Eric Graham about Headlines. He he on some great points, some things I already knew and some interesting new information. Bottom line, when listening to a “good” teleseminar or webinar, you get reminded of what you need to do and apply what you already know. Eric did a great job and glad I tuned in….anyway, here’s a couple of points you might find interesting when you start working on your own headlines.

Tahoma is the font type that pulls the best. Although “Impact” can sometimes pull better, the only problem is that this headline is often best done with your graphics editor.

Do you think Red is the best font color? Everybody is using red headlines…..right? Actually it does work best in most markets, it has been over used in Internet Marketing so it’s effectiveness in Internet Marketing is often not that effective……remember….test, test, test! The top 3 colors are:

1. Black….actually dark red #CCOOOO
2. Dark Blue #000066 and #000099 …. don’t use underlines
3. Dark Red #cc0000

Headline Lenth

Trends are toward shorter headlines. The best according to Eric Graham are 8 to 14 words for the main headling. Next best is 14 to 21 words.

The type of traffic will be affected by headline lenght, for instance affiliate, jv, or inhouse list allows you to use much larger headlines than PPC and Organic traffic.

Video Traffic also seems to be more tolerant of longer headlines, Eric says this is a generality so use that fact when considering this.

The key thought is to track according to traffic source!

Fonts

Font size for Tahoma is 16 point and Impact 25 point.

When using short headlines use a bigger font!

Free Headline Package

I put together a free headline package, software, books etc. You can have it in exchange for your name and email address, simply click on Headline Creator!

Tags: internet marketing, headlines, Eric Graham