Google is doing what they do best…..that is, constantly updating the process whereby they rank the quality of your webpage or blog. It usually happens every couple of months and is always upsetting to those who try to trick Google into thinking their website/blog is more important than everyone else.

To some degree, pagerank equals traffic. So if you’re caught in a recent Google update and you loose pagerank…it’s upsetting and your traffic goes down. Of course, if you’re building a quality site and your website/blog is becoming an Authority site…..well, there’s a good chance your pagerank and therefore trafffic will go up.

Gobala Krishnan at Easy Word Press has a great post on the recent Google update, he says:

Google Pagerank is nothing but a complex mathematical algorithm which ranks websites and webpages according to there relevants. Things on which this algorithm works:

• Inbound links
• Outbound Links
• Site Quality
• Search Engine Ranking
• Reputation over the web

Stop by his Blog and read the Google Update Post….good stuff