I just read an excellent email/post by Jonathan Leger, he discusses some current myths about google and seo. Specifically discusses website themes and linking, some very interesting myths debunked regarding linking.

Jonathan Leger is one internet marketer I really respect. I believe his background is really geeky….that is, he is an expert programmer. However, he’s one of the few programmer types that has been able to transition into the internet marketing arena. When that happens….pay attention!

One of his conclusions is as follows:

One point that has proven to make a real difference: Google is discounting reciprocal links more than it used to. They still matter, just not nearly as much. One-way links appear to be the way to go.

The other myth Jonathan discusses is keeping theme related content similar on your site. He says:

Another “common sense” notion about Google is that all of the content on your site should revolve around the same theme, otherwise it won’t rank well for the keywords you want to because your theme will get “too diluted”.

Pure mythology.

Jonathan has a great post for those interested in SEO, search engine optimization, and things like linking, backlinks and how google ranks a site. You’ll learn the basics in linking and how to discover why a website ranks well by using some of the detective features of google.

Jonathan finishes with the following conclusion:

So what’s working? Getting a lot of one-way links pointed at your site containing your keywords. That’s the short of it. There are some other things to keep in mind, like making sure the links grow slowly over time and don’t all just suddenly appear on hundreds of sites, and making sure that you vary your link text so that it looks “natural”.

But the bottom line is, at least for the present, you need a lot of links.

Read his blog post here:

http://jonleger.com/common-sense-seo.php