Get on Page 1 of Google

Josh Spaulding in “The Easy SEO Report” says that “The authority of any given page is primarily determined by the amount of authority that has been passed to it through links that are spread out through the world wide web. This “Authority” is not determined by the Authority of the site in general, but by the page of that site which contains your link.”

I forgot to mention this great report is Free!

Josh is telling us that if you want “Authority” for your niche….the links ‘coming to’ your niche site must be from a quality site….an authority site in and of itself and a site with some page rank. Basically a page of value, especially as determined by Google and the lesser search engines.

Another thing to consider….imagine you are working on building an authority site on the Xsitepro website editing software your strategy should focus on getting links from other sites about website building….xsitepro in particular and those links should be from sites similar to or better than yours regarding the features we already talked about…. authority, rank, seo etc. So there would be little to no value in joining a link exchange program that sends PR1 links to your xsitepro website from sites that range from birdflu to Bill Clinton.

He goes on to say in “The Easy SEO Report” that each page on the world wide web is ranked individually, consequently each page that is on the net can only pass on the amount of Authority it has Received. Get this concept and you’re on the way to greater seo truths. If you have internal pages in your website about How to Use XsitePro (our example) with a higher page rank and getting more traffic than the index (first page) then it’s because of the Authority Links going to those internal pages and not the index page.

http://www.spgraphic.com/suggests/xsitepro.htm

If you’re smart, you will build on that by focusing your marketing on those high traffic pages, add a popup, subscription box, banner or other advertising…..but that’s another story.

Let’s imagine that the blog or website about Xsitepro Tutorials has been filled with articles, blog posts and some ebooks. You’ve managed to get a PR4 for the site. Now I want you to imagine a typical pie chart….that is a circle filled in with black. That represents the total authority of your website, 100% of your percieved and real Authority. We’re trying to understand what happens to that Authority when pages/sites are linked to and from your site/page. ( See end of post for more on the pie chart)

In the real world you will pass some of that authority to other sites or webpages….I think Josh calls it “Passable Authority”. I’ll quote from his report “The Easy SEO Report”

Quote:
Authority is also passed through your own internal paes, For instance, if your index (http://www.yoursite.com) is linking out to 30 pages, each of those links is going to get a certain amount of the authority in which your index page possesses. That goes for both internal and external links. If yoursite.com is only linking to yoursite.com/yourpage.html and hissite.com/hispage.html….then yoursite.com/yourpage.html is going to get half of the passable authority and hissite.com/hispage.html is going to get the other half.

What Josh is saying is that it is irrelevant (regarding the fact that authority is passed) where you’re linking to, whether it be your own internal pages or pages from Joe Blows site….some portion of your Authority is going to get passed regardless of anything……seems to be kind of like gravity. Jump out the window and go splat…link to other pages/sites and pass your authority.

If you’ve followed so far I hope you’ve realized that the Authority your site has gained can be passed on other websites and webpages. The consquence is that you might now be just passing on the hard earned Authority your site has gained by indiscriminate linking. The good news is, now you know and can be more careful where and how you link to others.

I’m not the expert…but I agree with Josh, he remarks that he isn’t condolling the hording of links because it is only natural to link to other sites if your own content is going to be useful to the reader. Armed with this information about Authority and the fact that it is passed should make you more discerning about linking to other sites or pages.

This review is only a small part of Josh Spaldings free ebook “The Easy SEO Report” and I found it concise and easy to apply and current. Worthy of reading by novice and the old wrinkled marketers/gurus.

Josh finishes off this section by encouraging us to control our own Authority by doing the following:

1. Make sure you have many internal links on all the pages of your website. Remember that each page will pass Authority to the page or pages it links to. He says,“The more internal links you have the more authority your site is going to maintain and the less authority that will be passed through the external links.”

2. His a trick he expounds on in this blog post “Internal Linking - META nofollow, rel no folow, robots.txt and Confusion” He implores us to use the rel=”nofollow” atribute in all links that don’t need authority. He’s talking about your contact pages, about me pages and surprisingly affiliate links. along with links to SERP pages…there’s more read the post and the resources in his blog post. He gives and exampleof a link usng the re’”nofollow” atribute:
<a rel=”nofollow” href=”http://www.yoursite.com/contact-us.html”>Contact Us</a>

3. Finally he says to restrict pages and directories that you don’t want indexed with your robots.txt file. Check the about blog post for more details on how to use robots.txt

This is just a section from a great read written by a guy who knows what he’s talking about. Thanks Josh!

Now I’m thinking about my Xsitepro sample site. I go back in my minds eye and think about the pie chart. The complete chart represents the Authority I have build for the website. Keeping the Authority leaves me kind of like the Lone Ranger….passing on some of that Authority to others of similar or more Authority will increase my Authority. So I give away a part of my pie chart only the make it bigger in the long run…..as long as I do it with a little forethought and planning. And don’t forget, Authority comes from being real, writing for the sole and single purpose of trying to maintain Authority makes you look like a miser because your content won’t be real. Like I tell my kids, “share” and it will be given back.

There’s no question about the relationship between Links and Authority. Josh simply and ably points this out. Try to get your links naturally and avoid all the spammy methods of link trading, I posted about a program called Linktator2 for link structure, this could be an easy way to get started building links if you have a new site or add some links to an old site. The key to Linktator2 is in the link structure

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You might Want to Consider The Web 2.0 Bible for a better understanding of Social Maketing and how you might be able to apply it to your website to generate traffic needed to increase sales. The bonus package is worth more than the book…check it out at

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You must understand the concept of Authority and linking but share by writing relevant content and linking to a pr1 or pr0 when that content is worthy of sharing with your readers. Yes you can be stingy and try to keep your Authority and worry about wrecklessly spreading your page rank, but I think the spirit of the concept is more important than the law or the Authority concept. An old saying that is filled with wisdom of the ages comes to mind, “Give and it will be Given to You….. Your gift will return to you in full pressed down, shaken together to make room for more, running over, and poured into your lap. The amount you give will determine the amount you get back.” from Luke 6:38

Tags: Easy SEO Report, Authority, no follow, backlinks, anchor links, xsitepro, Linktator2