I’ve been setting up some google adwords ad campaigns for my son’s hardwood flooring business. It’s been a little while since I looked over the adwords section of google and it’s really amazon how much has changed.

Previously it had been a real pain to define local areas when promoting a local business. In other words if you were promoting a pizza business in your local town, you wouldn’t want to exceed…..maybe a 10 mile radius or maybe even 5 miles if you were delivering pizzas. Google Adwords no really lets you define a geographical area with ease, it could be a simple circle around the defined area or it even allows you to create  polygon or sorts to define the area the ads will show in. Very cool for promoting offline businesses.

I can see that I have a lot to catch up on….maybe even give adwords another shot myself

Also I checked out the display ad builder…..man oh man, they have really come a long way to make creating and designing your graphical ad a piece of cake. The below video doesn’t show all the new features but you’ll get the idea. I haven’t tested graphical ads but I hear some people are getting fantastic results.

Tags: google adwords, geo targeting